Promotional toolkit
We have produced the resources on this page to promote the benefits of the LGPS to members and prospective members. They will be most relevant for employers communicating with new LGPS members, but the resources may also be useful in communicating:
- with workers who have opted out of the LGPS
- as part of the automatic enrolment cycle
- to educate existing members about the benefits of the LGPS and their options.
The materials can also be used by administering authorities and other stakeholders who wish to help members and potential members understand the benefits offered by the LGPS.
Promotional leaflet – use the Word format if you want to make local changes to the leaflet. You can find the video on the Videos page of the member website.
Promotional leaflet [Word]
Promotional leaflet [pdf]
Video transcript – English [pdf]
Video transcript – Welsh [pdf]
You can link to the Key features page of the member website, which includes the video and the leaflet as a flipbook. Alternatively, use the Embed code [Word] to embed the video or flipbook on your own website.
Use the print version of the posters if you are using a normal office printer. Use the digital version if you use a professional printing service.
Posters – print version [pdf]
We recommend that you add a link to the member website when you use the footer – www.lgpsmember.org
Email footer [png]
Download the zip file to get copies of all of the resources listed above. Remember to keep any local versions up to date when things change.
Use the images below when communicating with members via social media. We have provided template wording to use in the body text of the posts, suggested links and different formats for different channels:
- Instagram / Facebook: default – 1080 x 1350, option for Reels – 1090 x 1920
- LinkedIn: square 1200 x 1200
Post 1 body text: Security for you. Support for your loved ones. Find out more about your LGPS benefits.
Post 1 link: Key features
Social Post 1 – 1080 x 1350 [png]
Social Post 1 – 1080 x 1920 [png]
Social Post 1 – 1200 x 1200 [png]
Post 2 body text: Make your money go further. With tax relief, more goes into your pension than you might expect. Visit the website to find out more.
Post 3 link: Your contributions
Social Post 2 – 1080 x 1350 [png]
Social Post 2 – 1080 x 1920 [png]
Social Post 2 – 1200 x 1200 [png]
Post 3 body text: Start building the future you want today. The LGPS helps you move closer to a more secure tomorrow. Visit the website to find out more.
Post 3 link: Key features
Social Post 3 – 1080 x 1350 [png]
Social Post 3 – 1080 x 1920 [png]
Social Post 3 – 1200 x 1200 [png]
Post 4 body text: However your circumstances change, your pension can work around you. The LGPS offers flexibility to help you stay on track. Watch our video to find out more.
Post 4 link: Looking after your pension video
Social Post 4 – 1080 x 1350 [png]
Social Post 4 – 1080 x 1920 [png]
Social Post 4 – 1200 x 1200 [png]
Post 5 body text: As a member of the LGPS, you have access to one of the best pension schemes out there. It’s a great way to save for your future.
Post 5 link: Key features
Social Post 5 – 1080 x 1350 [png]
Social Post 5 – 1080 x 1920 [png]
Social Post 5 – 1200 x 1200 [png]
Social posts – summary [pdf]
Download the social media zip file for copies of all the images listed above.
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